Email drafting· Drafting engine

Personalization shouldn’t cost you your week.

SimpleSend researches every contact on your list and writes every email in your sequence from what it actually found — in your voice, with the personalization highlighted so you can check it in two seconds.

Usage-based · From $25/mo · Pay for output, not for seats

One CSV row in → live research → a finished email out

SIMPLESEND · DRAFT
Row 12 / 200
To · dana@northwind.devFIG. 03Draft

The three AE hires at Northwind

Dana — three AE openings posted in two weeks, while the sales-enablement role is still unfilled.

That usually means ramp becomes the bottleneck before pipeline does. Worth 15 minutes on how other teams handle the first 30 days?

Draft written from scratchVoice matchedQA passed

Draft written from scratch — not from a template

01The math

A 200-contact, 7-step sequence is 1,400 emails.

Researched and written by hand, each contact costs a rep 2–3 minutes. With SimpleSend it’s about 6 seconds — research, draft, and QA included.

200 × 7Contacts × sequence steps
1,400Emails to write
2–3 minPer contact, by hand
~6 secPer contact, with SimpleSend
02The wizard

Six steps from CSV to campaign.

Every campaign runs through the same pipeline, and every checkpoint happens before credits are spent — not after.

Upload
Review
Brief
Sample
Generate
Export
01Step

Upload

Drop a CSV. Columns are auto-detected and mapped, and missing fields, role inboxes, and duplicates are flagged before a single credit is spent.

Checked before you pay

02Step

Review data

Unmapped columns become {{merge_variables}} with fallbacks like {{first_name|there}}, so a blank cell never breaks an email.

Fallbacks built in

03Step

Brief

What you sell, who it's for, value props, pain points, proof points, CTA, tone, signature. Paste past emails and it writes in your voice.

Saved for next time

04Step

Approve sample

SimpleSend drafts a full sample sequence on one real row from your list. Nothing else generates until you sign off.

Read one. Ship all.

05Step

Generate

Live research per contact, then a draft for every step of your sequence — each one run through the QA pipeline before it reaches you.

Research → draft → QA

06Step

Export

Stable headers — step_1_subject, step_1_body … — map as merge fields anywhere, with HTML, plain-text, or markdown links per destination.

CSV out, CRM in.

FIG. 01Live research per rowResearching· Per contact

Research happens per contact — not per campaign.

For each row, SimpleSend reads the company homepage, LinkedIn, hiring signals, funding, leadership changes, recent posts, and press — and detects vendors and tech stack from the actual website. An ICP pre-filter decides whether a contact is worth researching at all, so budget is never spent on rows that don’t fit.

Company homepageLinkedInHiring signalsFunding & pressLeadership changesTech-stack detection
FIG. 02Sequence architecture

1–11 steps, with a narrative arc.

Sequences follow an arc instead of repeating the same ask seven times. Each step gets its own delay, focus line, subject mode, CTA override, and assigned template.

  1. 01Intro
  2. 02Insight
  3. 03Value
  4. 04Proof
  5. 05Ask
  6. 06Nudge
  7. 07Break-up
FIG. 03Model tiersPay for output, not for seats.

Standard

Haiku

2 units / draft · All plans

Premium

Sonnet

3 units / draft · Pro and up

Enhance

Opus + extended thinking

5 units / draft · Agency

+ 5 units per research target, per contact · Plans from $25/mo

03The brief

Sounds like you, not GPT.

The brief is where the drafts stop being generic. It captures what you sell, who you sell it to, and — critically — how you actually write.

Voice mirrored from your emails

Fixed template text stays verbatim

Briefs saved and reusable

Voice mirroring

Paste 1–3 real past emails.

SimpleSend mirrors your cadence, your openers, and your sign-offs — so the drafts carry your fingerprints, not a model’s.

What to look for

Research targets with branching angles.

Tell it what signals matter and how to pivot on them: “if more marketing openings, lead with demand-gen; if more sales roles, mention ramp time.” The angle changes with the evidence.

Your templates

Fixed text stays verbatim.

Bring your own templates with [bracketed instructions] where the AI should write. Everything outside the brackets ships exactly as you typed it.

Saved briefs

Your voice, on tap.

Save a brief once and reuse it for every campaign that sells the same thing to the same people. Set-up cost: paid once.

04Built-in QA & fact-check

Four passes between the model and your prospect.

The reason you can trust a batch you didn’t read line by line: every draft has to survive this pipeline first.

01Pass

Fact-check

Every claim in a draft must trace back to a research finding. Anything that can't be verified is rejected — nothing invented ships.

02Pass

Re-anchor

If the fact-checker strips an opener, this pass rewrites an honest one from the findings that did survive, instead of leaving a hole.

03Pass

AI-tell linter

Deterministic checks for em-dash pileups, “I hope this email finds you well,” leftover template tokens, and length violations.

04Pass

Auto-polish

Drafts that fail a pass are fixed automatically — without inventing facts — then run back through the pipeline.

QA: hallucination check ✓ · length ✓ · no AI tells ✓

05The approval gate

Read one. Ship all.

Before the whole list generates, SimpleSend drafts a complete sample sequence on one real row from your CSV. You read it, refine it, and only your approval unlocks the rest.

Refine

Free-text revisions on any draft: “Shorter, drop the question, make it warmer.” The change applies before you approve.

Batch report

Every run ends with an AI-written summary — stat chips for contacts, drafted, QA pass rate, and not drafted — plus plain-language reasons for every skipped row.

ContactsDraftedQA passNot drafted
SIMPLESEND · SAMPLE
Awaiting approval
To · sample row · 1 of 200FIG. 03Draft

Quick one on the Series A

Priya — congrats on the raise. The careers page went from four roles to eleven this month, mostly go-to-market.

When outbound scales that fast, the first-touch email is usually what breaks. Open to comparing notes?

Sample sequenceStep 1 of 7QA passed

Approve this sample → the remaining 199 rows generate

06Talk tracks

A script for the call after the email.

The same research that writes the email also writes the cold-call card: five beats — opening, pain point, signal, question, CTA — drafted from your team’s playbooks and shared across the team.

The Chrome extension surfaces the card inside HubSpot, Salesforce, and your dialer — right where the call happens.

SIMPLESEND · TALK TRACK
Team playbook
FIG. 04Talk track
  1. 01Opening

    Dana? It's Sam — I'll be quick. I sent you a note about the AE hiring push.

  2. 02Pain point

    Three new AEs and no enablement hire usually means ramp lands on the founders.

  3. 03Signal

    Three AE roles posted in two weeks; the enablement role is still open.

  4. 04Question

    Who owns the first 30 days for the new reps right now?

  5. 05CTA

    Worth 15 minutes Thursday to compare how other teams handle it?

07The hand-off

CSV out, CRM in.

SimpleSend never sends. You export a CSV and send from the tools you trust, so your deliverability and sender reputation stay entirely in your hands.

SmartleadInstantlyApolloHubSpotGoHighLevelGmail mail-merge

Link style — HTML, plain text, or markdown — is set per destination, so the export drops into each sender the way that sender expects it.

FIG. 04Stable headers

Every export uses the same column names, so your merge-field mapping is built once and reused forever.

email · first_name · step_1_subject · step_1_body · step_2_subject · step_2_body · … · step_7_body
Integration — HubSpotRead-only

Using HubSpot? Import lists straight in, map drafts straight back.

Connect with read-only OAuth, pull any HubSpot list into the wizard, and map the exported columns as merge fields in your sequences.

How the HubSpot integration works →

08Straight answers

The four questions worth asking.

Honest answers about AI drafts, hallucinations, your domain, and your data.

  • Paste 1–3 of your real past emails on the brief step and SimpleSend mirrors your cadence, openers, and sign-offs. A deterministic linter then strips the tells — em-dash pileups, “I hope this email finds you well,” leftover tokens, length violations — before you ever see a draft. The drafts read like you wrote them on a focused Tuesday morning.

    Voice matchedAI tells stripped
  • A fact-check pass rejects any claim that can't be traced to a research finding — nothing invented ships. If the fact-checker strips an opener, a re-anchor pass rewrites an honest one instead of leaving a hole, and auto-polish fixes failed drafts without inventing facts. Contacts that can't be drafted honestly are skipped, with the reason spelled out in your batch report.

    Fact-checkedSkips explained
  • SimpleSend never sends. You export a CSV and send from the tools you trust — Smartlead, Instantly, Apollo, HubSpot, GoHighLevel, Gmail mail-merge — so your deliverability and sender reputation stay entirely in your hands.

    Never sendsYour sending stack
  • Your lists and the sample emails you paste are never used to train any model. Campaign data is yours, and deleting it is one click.

    Never used for trainingOne-click delete
11Start here

Your next campaign starts with one list.

Upload your first list and see what SimpleSend finds.

From $25/mo · No seats · No setup call · Cancel anytime
PipelineLive
  1. CSV312 rows
  2. Research4 sources
  3. Signals289 found
  4. Emails2,023 assets